3:11 is brand portraying the modern hype fashion culture for the youngsters who believe in going against the grain of society and breaking the stereotypes. We are the new generation and suppose to be responsible for taking actions in order to bring changes to our society. Gender equality is not a new vision but it’s a bold one. Gone are the days where pink was only reserved for girls and blue for boys. Today, women gracefully cover up themselves in boxy t-shirts popular example Billie Eilish, and men are seen wearing corsets, heels and many femine clothes with so ease which wasn’t really possible during old times.Not just in clothing men has changed the definition of fashion by gracefully adapting femine look and makeover for instance the famous popstar Harry Styles is the perfect ice breaker of this norm. Now is the time where people of any sexuality wear whatever they fancy.

This brand focuses on the young adults. They have the power and great energy to shape the better world. Whatever they wear becomes a trend. Dressing reflects the personality, character, mood, style and what we actual are as an individual and street style is used by the youth crowd to express and differentiate themselves. Unlike old times, fashion and comfort goes hand in hand now. Choosing comfort over all else against the notion of society whilst maintaining highly stylish aesthetic. The brand aims to provide trendy outfits with pleasant experience. By choosing right fabric, fit and quality one can carry anything and everything.

Moreover, we no longer need to wear the same type of tailored clothes, we can now wear garments without worrying about male or female centric colours and patterns. Earlier men didn’t wear flower printed shirts but now they wear as per their choice and state of mind. Gender neutral clothing also saves time and money as both men and women can shop from one place and share same wardrobe likewise. We are supposed to invest in the type clothing that not only safeguards our time and money but also leads to live a better life.

“

God has made everything beautiful in its time.

Ecclesiastes 3:11

3:11 streetwear believes in people, culture, identity and equality. It aims to be the change and stand for the change. The brands aims to create a better tomorrow for the upcoming generations so that they won’t be stuck to societal norms that can often fail them to provide them the independence to explore.

Garb yourself in fits that amplifies your confidence.

BE THE EXCEPTION.